Slade were giants in the Glam Rock era of the early 1970s and known for their “bovver boy meets glitter” image.
This song was written by lead singer Noddy Holder and bassist, Jim Lea. Like most of Slade’s songs, it took very little time to compose: in this case just twenty minutes!
Coz I LuvYou started out as a smoochy ballad.
Noddy and the band had noticed that Marc Bolan was having huge hits with songs that were kind of sexy and smooth (like Ride a White Swan) so they figured that must be a winning formula and they should give it a try. However once finished, it wasn’t quite the right sound for the raw and rocky image that Slade had carved out for themselves so they decided to toughen it up by adding some foot stomping and hand clapping.
The title needed a change too. The original title Because I Love You had to go. In the words of Noddy Holder, it was too wet! They discussed the way it might be written on a toilet wall and agreed that Coz I Luv You was far more fitting for the band from the Black Country.
This song was weaved around a riff which Jimmy Lea used to play when tuning the electric violin: it features strongly on the track.
When Noddy and Jimmy played an acoustic version of the song to their manager the next day he said “I think you’ve got your first #1 there” and he was right! It was the first of many hit songs for the Holder/Lea songwriting partnership.
Slade’s first chart entry was a rocky cover of Bobby Marchan’s Northern Soul track Get Down With It, later released by Little Richard. (You can find all three versions on YouTube.)
Slade’s cover of the song peaked at #16 in the UK in May 1971.
Following the success of Coz I LuvYou, Holder & Lea’s confidence as writers grew enormously and hit after hit followed, most of them featuring a mis-spelling in the title.
No pop video was made to promote this song but Slade did perform it on Top of the Pops, a sure route to the top of the charts in 1971!