k. I have to admit something before I get into this: I did not make it past the first 20secs of the trailer on the first watch. I’m a busy lady and it just did nothing for me at all. I grew up with Sonic and the franchise spans across so many generations it should be appealing to a huge audience.
It is understandable that the internet would have an opinion. It has an opinion about everything from McDonald’s switching to paper straws to Toblerone changing its shape, but the reaction to this trailer could be described as negative, at best:
Not since The Inspector Gadget movie where they cast Rupert Fucking Everett as Doctor Claw did I think they could find a worse choice to play an iconic villain role.— Mark Haynes (@alvin_earthworm) April 30, 2019
You proved me wrong #sonicthehedgehogmovie ! pic.twitter.com/FDaLGaW7HK
Some used the phrase ‘Uncanny Valley’ which I have to admit does suit, given Sonic’s bizarre human mouth and teeth. The comparison to the quality of the animation in the Detective Pikachu movie also resonates with me. However, the crux of this issue I want to address is the fact that the internet now thinks it has overthrown the production company with its abundance of memes! The following Twitter user, @PeterJCasaey, hits the nail on the head:
List of reasons why #SonicTheHedgehogMovie is a Marketing ploy:— Petey (@PeterJCasaey) May 3, 2019
-rebuilding and rigging/re-animating a vfx heavy film in less than 6 months DOES NOT HAPPEN in animation.
-Merchandising products are already being made.
-these are PROFESSIONALS at creating buzz
It is really stretching it to believe that a few hundred negative tweets and a few memes comparing the Sonic of the trailer to the kid out of Jumanji when he turns into a monkey are going to spark a complete redesign of a character to be implemented within 6 Months.
Thank you for the support. And the criticism. The message is loud and clear... you aren't happy with the design & you want changes. It's going to happen. Everyone at Paramount & Sega are fully committed to making this character the BEST he can be... #sonicmovie #gottafixfast 🔧✌️— Jeff Fowler (@fowltown) May 2, 2019
I think Paramount and Sega are very experienced in implementing marketing campaigns and I really wouldn't be surprised if this is, in fact, all a ploy to get bums on seats at the box office.
In any case; no live-action adaptation of a computer game will ever be better than Super Mario Brothers! Goombas rule! Sorry, not sorry.