Lazenby's first appearance as 007 was in the film "On Her Majesty's Secret Service". As a former commando, expert skier, expert martial artist with multiple black belts, accomplished horseman, motorcycle racer, car racer, and by having the ability to act, many still consider him the quintessential James Bond. However, opinion of Lazenby's performance often varies greatly, as some view him as the worst of the actors to play 007. Likewise, feelings about the film usually vary greatly as well. From a commercial perspective On Her Majesty's Secret Service paled in comparison to the previous Bond film You Only Live Twice and the later Diamonds Are Forever (both featuring Connery as Bond); this has been partly attributed to a poor publicity campaign.
Critical response to On Her Majesty's Secret Service remains sharply divided. Many fans, perhaps especially fans of Fleming's original novels, regard it as one of the best Bond films. Other critics name it as one of the lesser Bond films. Nevertheless, it is widely considered one of the best and most faithful adaptations of Ian Fleming's original novels.
Lazenby has portrayed Bond several times over the years in numerous parodies and unofficial 007 roles, most notably the 1983 TV movie The Return of the Man from U.N.C.L.E. and an episode of Alfred Hitchcock Presents, titled "Diamonds Aren't Forever".