The first vehicle to be introduced publicly was the Mazda R360 in 1960, followed by the Mazda Carol in 1962. In 1970 Mazda launched its first car in the US after nine years of development on different ranges of vehicles they had created, but they decided to take the important step in exporting vehicles into different countries starting with America being the first to embrace the Mazda.
From 1979 to 2010, Mazda was running in partnership with the help of the Ford Motor Company due to financial difficulties, so they had a 7% stake in Mazda and by 1996 they had owned 33.3% of Mazda. By Ford having a stake in Mazda, it gave the company the boost to sell Mazda branded vehicles in America but it also helped with Ford vehicles being sold alongside Mazda cars in Japan. On November 18th 2010, Ford reduced its stake to 3%. Due to the reduction of ownership, it gave flexibility for Mazda to grow, especially with Sumitomo Mitsui Financial Group as they had become the biggest shareholder. However Ford and Mazda still remain strategic partners through joint ventures and exchanges of technological information.
In 2011, Mazda raised more than 150 billion yen in a record share sale to try and replenish capital, part of the proceeds that were raised went on the project of building an auto plant in Mexico. In May 2015, Mazda signed a contract with Toyota to form a 'long term partnership', that would see Mazda supply Toyota with fuel efficient SkyActiv gasoline and diesel engine technology, in an exchange for hydrogen fuel cell systems.
The first registered corporate logo, which appeared on three-wheel trucks in 1936.
The first stylized branding. The three mountains (representing Hiroshima) also form the letter M, which is duplicated three times for 'Mazda Motor Manufacturer'. The long side extensions represent wings for agility and speed.
Symbol and corporate mark as seen on most Mazda cars from the Mazda R360 until 1975.
Between 1975 and 1991, Mazda did not have an official symbol, only a stylized version of its name; the previous blue 'm' symbol was still used in some dealerships up until the 1980s, but later on a plain blue square next to the Mazda name was often used on dealer signs and documentation
In 1991, Mazda adopted a corporate symbol which was to represent a sun and a flame standing for heartfelt passion. This is commonly referred to in Mazda enthusiast circles as the 'cylon' logo
Shortly after the release of the new symbol, the design was smoothed out to reduce its similarity to Renault's. This is sometimes referred to as the 'eternal flame' logo. It also represented the design of the rotary engine that Mazda was famous for.
A redesigned symbol was introduced in 1997. It's a stylized, winged 'M' meant to show Mazda stretching its wings for the future.